2026.06-Present
01
ByteDance (Tiktok)字节跳动 (Tiktok)
Global Monetization Product and Technology
Beijing北京
AI Advertising Product ManagerAI广告产品经理
○ Core achievement: Promoted the construction and scaling of lead-ad DM bot, led Bot model tuning, and cooperated with GTM strategy to raise Agent penetration rate from 1% to 9.7% (reaching 11.77% in core Southeast Asian markets).○核心成果:推动线索广告DM bot建设与放量,主导Bot模型调优,配合GTM策略将Agent渗透率从1%拉升至9.7%(东南亚核心市场达11.77%)。
○ Model EQ tuning: Aligned with the demands of top advertisers, built Golden Data and Benchmark from 0 to 1 (covering empathy, strategy, and realism dimensions), drove Qwen 3.5 (397B) to complete LoRA fine-tuning, raising EQ score significantly from 50.07 to 64.37. Together with optimizing the lead-retention frequency strategy, directly drove core conversion rate (CVR2) to achieve +4.54% statistically confident positive growth.○模型EQ调优:对齐头部广告主诉求,从0到1搭建Golden Data与 Benchmark(涵盖共情、策略、拟真性维度),驱动 Qwen 3.5 (397B)完成LoRA微调,使EQ评分从50.07大幅跃升至64.37,配合优化留资频次策略,直接带动核心转化率(CVR2)取得+4.54%的置信正向增长。
○ Agent flow optimization: In response to merchants’ personalized needs for Bot reply style, led the launch of dynamic knowledge base and memory mechanism. At T+1 level, summarized advertisers’ business knowledge base and conversation style preferences based on advertiser service webpages and real conversation data. Effectively solved the stateless pain point of large models and significantly improved cross-session coherence and personalized service experience.○Agent链路优化:针对商家对Bot回复风格的个性化需求,主导上线动态知识库与memory机制,T+1级别基于广告主服务网页与真实对话数据总结其业务知识库与话术偏好。有效解决大模型无状态(Stateless)的痛点,显著提升跨会话的连贯性与个性化服务体验。
○ Machine evaluation interception flow: Established a new S0/S1/S2 graded evaluation framework, launched S0/S1 automated machine evaluation, and under the condition that basic safety fully met standards, reduced latency from 16s to 5s.○机器评估拦截链路:建立全新S0/S1/S2分级评估框架,上线S0/S1自动化机器评估,基础安全性全面达标的情况下,压缩时延从16s到5s。
○ User journey optimization: Identified the pain point of lead loss during non-working hours, launched night-shift mode supporting custom time, enabling nighttime high-potential lead takeover and recalling lost customers.○用户旅程优化:定位非工作时段线索流失痛点,上线支持自定义时间的夜班模式,实现夜间高潜线索接管,召回流失客户。